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brewtoch

Marketing to Muslims, Part 4: The Halal Economy

The term "Halal Economy" has grown to include food products and everything else a Muslim might consume. Some products make you think twice.

brewtoch

Marketing to Muslims, Part 3

I am always looking for articles on how to market to Muslims. Back on May 12, 2021, I posted the article Marketing to Muslims, Part 2 of...

brewtoch

Corporate Social Values May Be Different Than Your Own

Last week in my posting “Marketing to Muslims, Part 2 of 2”, I mentioned that Muslims would find products to buy that are halal or...

brewtoch

Marketing to Muslims, Part 2 of 2

To sell products to Muslims, vendors must ensure the products are either halal (permissible or lawful) or sharia-compliant. The very...

brewtoch

Will Muslims Take the COVID-19 Vaccine?

According to a Pew research report dated Dec 3, 2020, approximately 60% of Americans will take the COVID-19 vaccine when it becomes...